A Billion Dollar Campaign Against Cap and Trade

May 13th, 2009

Posted by: Roger Pielke, Jr.

Bob Perkowitz, of ecoAmerica — most recently in the news for recommending that the Obama Administration change its climate rhetoric — asserts in the Guardian that fossil fuel interests are spending one billion dollars this year to defeat cap and trade. Now I know that a billion is not what it used to be, but this is serious money.

Liberal and environmental organisations, as well as the major corporations that support climate change legislation, say they are being vastly outspent by fossil fuel interests.

“These guys are spending a billion dollars this year convincing Americans that they are clean, green, cuddly and warm,” said Bob Perkowitz, founder of the eco- America PR firm. Perkowitz is to brief the White House yesterday on a new environmental messaging strategy. “The enviros are getting their message out, but they are being outspent by 10 to one.” he said.On advertising, the ratio is about three to one. The oil and coal industry spent $76.1m on ads from 1 January to 27 April, according to CMAG data seen by the Guardian. Environmental groups, led by Al Gore’s Alliance for Climate Protection, the Environmental Defence Fund and the Sierra Club, spent $28.6m on ads in the same period, Tracey said.

Despite its global significance, the fate of the draft “cap and trade” bill now lies in the hands of just a dozen Democrats, who have yet to back Obama’s energy transformation. The Democratic leadership cannot take their support for granted. Seven of those pivotal Democrats received campaign donations in excess of $100,000 from the oil and gas industry, coal producers, and electricity firms during last year’s elections, according to an analysis provided to the Guardian by the Centre for Responsive Politics. Another two received more than $90,000 last year.

Environmentalists say those Democrats, who hold the balance of power on the committee, pose a far greater threat to the chances of passing climate change legislation than a full vote in the House of Representatives. “If they can get that bill through the subcommittee what is going to emerge is a piece of legislation,” said Tony Kreindler of the Environmental Defence Fund. “So this is ground zero for the vote.”

My sense is that Tony Kreidler might want to revisit his high school civics text book and look up “bicameral” in the index.

8 Responses to “A Billion Dollar Campaign Against Cap and Trade”

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  1. C3H Editor Says:

    Okay, I’ll bite. How does $76 mil transform into $1 billion? Is the point of your posting to reveal the typical global warming hyper-exaggeration that we all have to live with?

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  3. jae Says:

    Yeah, I would really like to see some evidence of this “billion dollar” investment.

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  5. Ryan Meyer Says:

    From what you quoted, it seems like they are equating the self-promotion of fossil fuel companies with specifically anti-cap-and-trade advertising. That doesn’t seem right to me.

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  7. Dan Chavas Says:

    Yes I definitely agree with Ryan. I’m not a fan of some of the industry’s tactics, but there was no mention of whether or not these self-promotion ads actually make any explicit remarks about GHG legislation.

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  9. stan Says:

    How about news coverage which is even more valuable than advertising? Any breakdown on the relative value of pro-AGW news vs. anti-AGW news? [Was there any anti-AGW news reported?]

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  11. Sylvain Says:

    It seems that environmentalist have already found the bogey man for their failure to pass climate change legislation. This is ignoring that prominent AGW advocates like James Hansen are opposing cap and trade.

    The failure to pass action is entirely the fault of these environmentalist for refusing any compromise. They try for the home run every time they step to the plate and miss. While a more sensible approach would be to try to reach the first base through any mean possible.

    If it wasn’t for that a carbon tax of about 2$ would have been enacted years ago and would probably had been rose by a few dollars since then.

    Instead we are in 2009 and their is still no legislation approved.

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  13. jae Says:

    Yup, give ‘em plenty of rope, I say.

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  15. archtop Says:

    Darn – I was hoping it was $2 billion! Where can I contribute??